RDC is a Fully Loaded Branding Hub spearheaded by a Multi-Disciplinary bilingual culture enthusiast who has been building brands for going on two decades. Rocio "Roxy" Castro possesses the aptitude to turn product ideas into multi-million dollar brands. From being a key member of the team that launched The Sean John Unforgivable fragrance by Estee Lauder, which reached over $90M in sales at launch, to most recently serving as the Business Development and Licensing led for television personality, Ellen DeGeneres’ lifestyle brand, ED Ellen DeGeneres, a brand that was estimated to be worth $1B at Retail by 2022.
