RDC is a Fully Loaded Branding Hub spearheaded by a Multi-Disciplinary bilingual culture enthusiast who has been building brands for going on two decades. Rocio "Roxy" Castro possesses the aptitude to turn product ideas into multi-million dollar brands. From being a key member of the team that launched The Sean John Unforgivable fragrance by Estee Lauder, which reached over $90M in sales at launch, to most recently serving as the Business Development and Licensing led for television personality, Ellen DeGeneres’ lifestyle brand, ED Ellen DeGeneres, a brand that was estimated to be worth $1B at Retail by 2022.
Throughout the years, Rocio has established extensive relationships and trust across various industries. With exceptional communication skills, the ability to build trust and influence cross-functionally at all levels, has solidified Rocio as an industry expert. A Personable Leader and Brand Architect, Rocio has worked with some of the most globally recognized brands in fashion and entertainment including, NIKE, Cole Haan, Sean Combs Enterprises, Jay-Z’s Roc-Nation and Shady Ltd. by Eminem.
A creative innovator by nature with a passion for brand development, growth and creating a diverse portfolio, Rocio decided to take her expertise and start RDC Brand Consulting. Never wanting to be limited or defined by societies desire to box people into one skillset, she soon became known as “The Slasher”. Her keen ability to multi-business and take on various brands at a time allows her and her team the ability to provide consultation services specializing in business development, marketing, and strategic alliances. RDC navigates brands through the industries tough ins and outs to lead them to full brand success through a juxtaposition approach to marketing and brand building strategies. Rocio and the RDC team Date, Define and Determine the best brand partners and create brand messages that will Recruit and Retain consumers. As Rocio continues to build her professional portfolio, she remains equally committed to leading professionally and personally with a “People First Vision” approach. Her goal is to ensure that her clients benefit from her skilled expertise as well as her natural ability to build culturally diverse teams.
Being a Latina born with a limb difference birth defect nurtured Rocio’s ability to find a voice from within that has no boundaries. The limited representation of cultural diversity in her professional environments led this slasher to co-found The United Humanity Coalition, a non-profit that focuses on empowering the next generation of thought leaders and culture influencers.
This branding visionary is a culture disrupting powerhouse that has cemented her reputation as being one of the best in the game.
